Google will show different search results to mobile and desktop users
Google is getting ready to make a big change in the way it indexes web pages for search results.
In a few months, the company will implement a previously announced plan to index mobile pages separately from desktop pages, a Google employee said at a conference Thursday, according to Search Engine Land.
Google also plans to keep its mobile website index more up to date than the desktop index, which means mobile users will get the best results faster than desktop users.
It also means websites and online publishers will have to make sure their sites are mobile friendly if they want to be properly indexed by Google.
This is the latest move in Google’s efforts to enhance search on mobile. Recently it introduced Accelerated Mobile Pages (AMP), which loads news articles found through Google much faster on mobile devices and shares a cut of the advertising with the publisher.
Google didn’t say exactly when the new mobile index will come, but it sounds like it’ll be here soon.
March 22, 2018